Mt. Fuji Atami Film & VR Festival

July 4, 2018 UPDATE!

The Mt Fuji – Atami Film & VR Festival held from June 28, 2018 ~ July 1, 2018 was a smash success! With over 1500 film entries and more than 1800 guests and celebrities attending at our Gala Opening Night, that makes Mt. Fuji – Atami Film & VR Festival by far the biggest and most successful Indies film festival in all of Japan – and arguably bigger than even the Tokyo International Film Festival as our submissions numbers and Opening Night attendance beats them by a wide margin.

The Mt. Fuji – Atami International Film & VR Festival Executive Committee would like to extend our deepest appreciation and gratitude to all our guests, movie stars, event staff, wonderful volunteers, our supporters, financial backers, Apple Inc. and our supporting film festivals! And last but not least, we need to thank the wonderful people of the city of Atami, the Atami Geisha Guild, Atami Chamber of Commerce, Atami Tourism Association, Atami hotels, Mayor Saito of Atami and his great staff at the Atami City Hall, and all our fantastic and talented filmmakers!

We can’t thank you all enough!

We look forward to seeing you all again in 2019! Once again, thank you all so very much for your time, efforts, support and most kind consideration!


Mike Rogers
Founder/International Director
Mt. Fuji – Atami International Film & VR Festival Executive Committee


Would you like your film to get theatrical release and distribution in Japan? Award winners at The Mt. Fuji - Atami Film & VR Festival get just that because of our festival partners: Aeon Cinemas, Japan's biggest theatrical chain; Sky Perfect TV, Asia's largest satellite TV network; and ANA (All Nippon Airways), Japan's #1 airlines! We are also supported by the Busan International Film Festival and our sister festival in Europe, the ÉCU European Independent Film Festival. Not only that, cash awards of a total of about $10,000 (USD) are also awarded.

(Check our promo video here:

The Mt. Fuji - Atami Film & VR Festival is Japan's best independent international film festival supporting young talent around the world.

We have six categories and twelve awards along with a gala opening and closing ceremony in Atami - The Hollywood of Japan!

Mt. Fuji overlooks the seaside resort of Atami. Atami is famously known as a seat for traditional geisha culture and has been called the “Naples of Japan.” But in June, Atami becomes the “Hollywood of Japan.”

Creating dreams and hope through cinema is our vision. Returning Japan to the glory days of cinema for young filmmakers and independent artists is the goal of The Mt. Fuji – Atami Film & VR Festival. The Mt. Fuji Atami Film & VR Festival provides the perfect place for independent filmmakers and virtual reality creators to show their talents and art to the Japanese as well as people from around the world. The Mt. Fuji – Atami Film & VR Festival aspires to become Japan’s premiere, world-class film and virtual reality festival.

Our Jury includes:

* Jin-ho Hur
One of South Korea's most famous directors. All his feature films have been critically acclaimed. "Christmas in August" was shown at the Critics' Week in Cannes. His films are variations on his favorite theme: Love.

* Scott Hillier
Australia | Cinematographer | Director
Head of Documentary Jury
Academy Award Winner

* Stephen David Brooks
USA | Director | Writer | Visual Effects
Multi-Award Winning Director

* Yoichi Matsue
Japan | Assistant Director | Producer | Actor
Assistant director and producer who worked extensively with Akira Kurosawa

Our categories include:
*Narrative Feature
*Narrative Short
*Documentary Feature
*Narrative Short Documentary
*Short Animation
*Music Videos
*Virtual Reality and New Media

Because of our partners, award winners and nominated films are eligible for theatrical distribution in Tokyo, Osaka and Nagoya. Also, DVD distribution and TV broadcasting in Japan. Awards also are given to Virtual Reality winners.

The Mt. Fuji – Atami Film & VR Festival (MFAFF) is an annual film festival meant to showcase innovative independent cinema and new virtual reality from around the world by up-and-coming artists. As well as award-winning works selected by our sister festival in Europe: The ÉCU European Independent Film Festival and advisory from The Busan International Film Festival.

MFAFF hopes to be the voice and representation for films with a unique voice and message, regardless of how low the budget might be.

We are aiming to inspire, motivate and award new talent with a revitalized film festival that all of Japan can be proud of.

The Mt. Fuji – Atami Film & VR Festival accepts all forms and genres: short films, medium length films, feature films, drama, experimental, comedy, horror, slow cinema, science fiction, fantasy, animation, documentary and we allow for special prizes for students and films shot in Atami. We also have a special Virtual Reality showcase for new Virtual Reality projects and creators.

We aspire to become Japan’s most famous and successful film and Virtual Reality festival.

The first Mt. Fuji – Atami Film & VR Festival will take place beginning 28 June ~ 1 July, 2018 in Atami, Japan (Just 40 minutes from Tokyo by bullet train).

MFAFF isn’t just all about screening a fabulous list of new and exciting films over its four-day event. There are also professional workshops led by experts in the industry, Q&A’s held with the attending filmmakers after every screening session and a chance to network with fellow filmmakers, producers, agents, industry representatives, prospective film buyers and, of course, the cinema-loving public.

Above all, we are proud to welcome you all to Atami, Japan and our filmmakers’ festival!

Focus Inc.
Atami Office: Sato Camellia Building 2F, Ginza 6-6, Atami-city, Shizuoka Pref, Japan 413-0013
+81 - 557-81-9578(Atami Office)
+81 - 3-3564-5501(Tokyo Office)

Office Hours:
Weekdays 9:00 AM – 5:00 PM
Saturdays: 9:00 AM – 11:30 AM

Awards & Prizes
Award Grand Prix Gold Fuji Awards

Grand Prix Silver Fuji Award

Atami New Film Award, Atami Student Film Award

Atami Location Movie Award (short, long)

Director’s Award

Screenplay Award

Best Cinematography Award

Best Editing Award

Music Award

Best Animation Award

Best Short Film Award

*More Special Awards TBA

Best Virtual Reality and New Media Award

Rules & Terms
Rules & Terms (Read carefully).

· Entries must be in English or Japanese or subtitled, dubbed in English or Japanese.

· All Entries must include a press pack including a one paragraph synopsis and short staff biography with a photo of director and producer for promotional use.

· All Entries must include a list of cast including high-quality photos for promotional use.

· All Entries not in Japanese must include a dialogue sheet In English with timing.

· Every submission has to pick one main category.

· Multiple entries are allowed for each filmmaker and each entry may be entered in multiple categories.

· All movie entries should be sent via FilmFreeway. Please do not send discs or any downloadable files to us.

· All movie scripts should be sent via FilmFreeway. Downloadable scripts are acceptable.

· By entering festival, filmmaker agrees that The Mt. Fuji – Atami Film & VR Festival has the right to use any movie stills or promotional photos for The Mt. Fuji – Atami Film & VR Festival promotional purposes.

* Films made after Oct. 2015 eligible

*Movies in theaters, TV, online streaming services, sales or distribution representation in Japan or winners in any Japanese film festival not eligible.

*Films are in Japanese, dialogue sheets are not necessary. Films in all other languages require dialogue sheets.

*Winners get distribution offers in Japan (in airlines in-flight movies, theaters and Asia's biggest satellite TV network) we do not pay any screening fees.

*All music rights must be cleared through proper channels.

· Entries will not be returned

· Entry fees are non-refundable


Films from the Washington Film Festival screening at the World Film Fair